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Infographic Assignment

This term, for my Strategic Public Relations Communications course, I was tasked with creating an infographic that relates to a topic I am interested in. As this is a music-focused blog, I’m sure you can see where this is going. I took the assignment as an opportunity to research the differences in revenue between musicContinue reading “Infographic Assignment”

PR and Natural Disasters

In recent weeks, Southern California has suffered from a series of devastating fires. The dry, windy climate is contributing to the spread of wildfires throughout the area. According to the U.S. Drought Monitor, most of California is still in a drought or is too dry. This further contributes to So-Cal being so at risk rightContinue reading “PR and Natural Disasters”

How to Set Yourself Apart as an Artist

Music streaming, social media, and the internet at large have made it easier today than ever for someone to go from obscurity to superstardom in less than a year. In recent memory, Lil Nas X, Tekashi 6ix9ine, and Megan Thee Stallion and many other rappers have done just that. In the early days of recordedContinue reading “How to Set Yourself Apart as an Artist”

How to Make the Perfect Playlist

In this day and age, the majority of humans walking around on planet earth have access to a library of millions of songs that fits in their pockets. Smartphones have radically changed the way we listen to music. Now, we can have a personal soundtrack with us everywhere we go. This has led to theContinue reading “How to Make the Perfect Playlist”

Potential Streaming Plateau

Only a few years ago, the music industry as a whole was fearing for its existence. The internet had caused physical music sales to decline drastically. By the early 2010s, sales figures had already plummeted. Many experts speculated that to be the end of the music industry as we know it. And in a wayContinue reading “Potential Streaming Plateau”

Spotify’s Effect on Streaming

The advent of digital music sales initially seemed like it would be the death of the music industry when it rose to popularity in the 2000s. Unexpectedly to many, however, music streaming has emerged as the industry’s savior. Spotify has remained at the forefront of streaming since being founded in 2008 by Swedish entrepreneur DanielContinue reading “Spotify’s Effect on Streaming”

Universal Music Group CSR

Universal Music Group is an example of a major record label with a solid corporate social responsibility program. In fact, they may be the only one of the three major record labels with one right now. When researching this post, Universal was the only label with easily accessible information on their CSR programs. They canContinue reading “Universal Music Group CSR”

Kanye West: The irresponsible Hip-Hop philanthropist

Kanye West is no Ludacris when it comes to running a charity. His foundation, Donda’s House, has been run into the ground. Even worse, it never even was a truly successful charity in the first place. Let me make it clear that this is being written by a massive Kanye West fan and not justContinue reading “Kanye West: The irresponsible Hip-Hop philanthropist”

Ludacris: The model Hip-Hop philanthropist

Christopher Bridges, better known by his stage name Ludacris, is an underrated example of a model hip-hop philanthropist. The Atlanta based rapper founded the Ludacris Foundation in 2001 to give back to underprivileged children and families. Unlike many other rappers who have set up charities with similar goals, Ludacris has managed to consistently maintain highContinue reading “Ludacris: The model Hip-Hop philanthropist”

Drake Booed Off Stage at Camp Flog Gnaw

The biggest rapper on the planet, Drake, was booed off stage last weekend at Tyler the Creator’s annual music festival, Camp Flog Gnaw. Fans at Camp Flog Gnaw were disappointed when the surprise headliner was revealed to be Drake, not Frank Ocean. People in the front rows reacted by booing loud enough for Drake, theContinue reading “Drake Booed Off Stage at Camp Flog Gnaw”